Miami Dolphins Choose ClickSquared For Cross-Channel Fan Marketing Solution
Will Focus on Increasing Fan Engagement and Loyalty
Waltham, Mass., March 23, 2010 -- The Miami Dolphins announced today that they have selected ClickSquared as their cross-channel marketing solution partner. ClickSquared’s SaaS (Software as a Service) marketing platform, Click 3G, will allow the Dolphins to create highly targeted and personalized fan communications, as well as execute lifecycle-based marketing programs based on individual fan preferences to increase fan engagement, engender fan loyalty and drive increased ticket, merchandise and sponsorship revenue.
“We want to engage with each fan in an individually meaningful way. Our goal is to create a complete ‘fan experience’ from the minute they purchase their tickets to the time they leave the stadium,” said Scott Loft, Vice President of Ticket Sales & Service, Miami Dolphins. “We found ClickSquared’s multi-channel platform to be best-in-class. Click 3G will enable us to create more personalized fan communications and provide individually relevant offers that will undoubtedly further increase the effectiveness of our e-campaigns.”
The Miami Dolphins and Sun Life Stadium will use Click 3G to consolidate information from various fan touch-points such as season, group and single-game ticket purchases event attendance at Sun Life Stadium, food and beverage purchases, and in-store sales to better understand each fan’s preferences, and use that information to develop relevant communication programs that meet each fan’s needs.
“We are excited to be selected by a recognized thought-leader like the Miami Dolphins, and to be able to add them to a burgeoning sports marketing roster that includes the New England Patriots and Revolution, Boston Celtics, and Houston Rockets,” said Wayne Townsend, CEO, ClickSquared. “Our innovative Click 3G marketing platform, combined with our strategy and analytics services, will enable the Miami Dolphins to create data-driven marketing communications that orchestrate and deliver targeted, effective, relevant messages to each fan.”
About ClickSquared:
ClickSquared is a premier provider of email and cross-channel marketing solutions. With innovative offerings ranging from self-service email to highly automated, real-time customer engagement and loyalty programs, ClickSquared’s innovative SaaS marketing platform orchestrates and delivers analytics-driven, relevant and personalized customer communications across email, direct mail, social, mobile and web channels. Leveraging a team of marketing, technology and vertical-industry experts that are passionate about our clients’ success, ClickSquared enables organizations of all sizes to maximize the return on their marketing investment.
ClickSquared has helped to build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Greyhound, HomeAway, Hyatt, Montage Resorts, Starwood, Sovereign Bank, US Bank, US Gypsum and Virgin Money. For more information on ClickSquared, visit the company’s web site at www.clicksquared.com.
About the Miami Dolphins:
The Miami Dolphins are one of the premier teams in the NFL and one of the most recognizable sports franchises in the world. Established in 1966, the Dolphins are the oldest major-league professional sports franchise currently in the state of Florida. In 1972, the Dolphins completed the NFL's only perfect season, winning every regular season game, two playoff games and Super Bowl VII. The team and Stadium are owned principally by Stephen M. Ross along with limited partners Emilio and Gloria Estefan, Marc Anthony, Fergie, Venus and Serena Williams and Wayne Huizenga. The team plays their home games at Sun Life Stadium, which is also the home of the Florida Marlins, University of Miami football, FedEx Orange Bowl, the 2010 NFL Pro Bowl, Super Bowl XLIV and various other world-class events. For information about the Miami Dolphins, visit www.MiamiDolphins.com. For information about Sun Life Stadium, visit www.SunLifeStadium.com.
