JMI Invests $5 Million in Eloqua Corporation
Investment Points to Growth in Demand-Generation Solutions For Sales and Marketing
Toronto, Canada
May 9, 2005
Eloqua Corporation, the leading supplier of automated demand generation technology and services, announced that the company has closed $5 million in venture funding from JMI Equity Fund. JMI singled out Eloqua Corporation for its first-mover advantage providing an integrated demand-generation platform for business-to-business marketers. Eloqua’s on-demand software solutions generate a continuous flow of qualified sales leads for its many customers. The company will use its first-ever venture funding to broaden its sales and marketing reach, both in North America and internationally, and will accelerate growth of its award-winning demand-generation platform, the Eloqua Conversion Suite™
“We see a clear winner in Eloqua. It’s demand generation solution and service offering leads the enterprise marketing management space, an area we know well and have invested in,” declared Brad Woloson, General Partner, JMI Equity Fund. “Eloqua’s strong management team has driven impressive performance: year-on-year growth of nearly 100% since it started in 1999, and profitable operations for the past three years running.”
“The JMI team clearly understands how software technology and automation accelerate the entire selling process. In Eloqua, they saw our leadership position, our stellar customers, and our proven track record of profitable growth. JMI’s portfolio demonstrates how thoroughly they understand the challenges facing enterprise marketers and sales executives every day,” said Mark Organ, CEO and co-founder of Eloqua. “We’re looking forward to tapping into this deep expertise as we expand internationally and accelerate growth in North America.”
Eloqua provides industry-leading demand generation software, backed with comprehensive services to an expanding customer base, including Akamai, Administaff, GE, JBoss, Sybase, Seagate, Marriott and Nokia. Many have quickly achieved more than 10 times the return on their investment by using the Eloqua Conversion Suite to target, qualify and close sales prospects.
The Eloqua Conversion Suite is an integrated demand-generation platform for automating workflow across key sales and marketing functions (direct marketing, website marketing, lead generation and sales force automation) to drive demand and cultivate the right kind of prospect information needed for closing a sale. Eloqua's on-demand, browser-delivered solution integrates with salesforce.com and Salesnet CRM applications, and with Microsoft Outlook.
Today, Eloqua also announced the latest release of its Eloqua Conversion Suite. Please see press release entitled “Eloqua Releases New Version of its Integrated Demand-Generation Platform for Business-to-Business Marketers.”
About Eloqua Corporation
Founded in 1999, Eloqua provides the leading integrated demand generation platform for marketers who must produce a continuous flow of quality leads for a professional sales force. Eloqua accelerates the enterprise sales cycle, turning customer acquisition into a measurable and repeatable process. With market-leading technology backed with expert professional services, Eloqua automates best practices in demand generation for its customers internationally.
For more information, please visit www.eloqua.com or call 866-327-8764.
About JMI Equity, Inc.
JMI Equity, based in San Diego and Baltimore, is a private equity firm exclusively focused on investments in the software and business services industries. Founded in 1992, JMI has invested in 60 companies throughout North America. JMI invests in growing businesses. The Firm's focus is on providing the first institutional capital to self-funded companies. JMI also invests in select recapitalization and management buyout financings. Representative investments include Unica Corporation, Control Point Solutions, Inc., Blackbaud, Inc. (BLKB), Mitchell International, Inc., NEON Systems, Inc. (NEON), Network Intelligence Corporation, Panorama Software, Ltd., and Transaction Systems Architects, Inc. (TSAI). For more information on JMI Equity, visit http://www.jmiequity.com.
