Click Tactics & Intrasight Become ClickSquared!
New Solutions Poised to Take Interactive Relationship Marketing to the “Next Power”
WALTHAM, Mass., April 1, 2008 – On the heels of their merger last September, Click Tactics, Inc. and Intrasight, two leading relationship marketing services firms, today introduced their new combined brand name, ClickSquared (www.clicksquared.com). The name change is designed to better reflect the company’s capabilities and mission to take interactive relationship marketing to the next power. Their merger provided the foundation for expanding services and creating best-in-class industry specific marketing solutions that help engage, motivate and retain customers across multiple channels as never before.
“Every step we’ve taken in building our business has been focused on the concept of helping clients ‘click’ with their customers by communicating in more timely, relevant and dynamic ways,” said Andrew Frawley, chief executive officer of ClickSquared. “Since our merger with Intrasight, we’ve strengthened our technology platform and deepened our vertical industry expertise, putting all of the pieces in place to deliver on that goal in a way no other marketing services firm can. In the year ahead, we will be introducing innovations in the areas of analytics and mobile marketing – all geared toward helping clients increase their customer equity.”
As the only relationship marketing services firm offering proven industry-specific solutions powered by an on demand single, multi-channel database platform, ClickSquared provides marketers with the speed, flexibility and efficiency to create up-to-the-minute, accurate and relevant customer communications. Its solutions are fully scalable and customizable, designed to support marketing programs ranging from real time single customer messages to small-batch nightly communications to millions of individually personalized messages distributed on a daily/weekly/monthly basis. The ClickSquared solution allows marketers the flexibility to develop and manage their marketing initiatives in-house or to leverage the assistance of their ClickSquared industry solutions expert.
Jeff Walters, chief marketing officer of ClickSquared, commented, “ClickSquared provides marketers with the ability to rapidly deploy targeted multi-channel marketing communications that deliver significant ROI, based on analytics that are conducted upfront. Our solutions provide unmatched personalization and offer cost efficiency through our single-source, closed-loop-technology platform.”
ClickSquared offers exceptional relationship marketing expertise in the following markets: Banking & Financial Services, Cable & Telecommunications, Consumer Packaged Goods, Retail and Travel & Hospitality.
About ClickSquared, Inc.
ClickSquared is the premier real time relationship marketing services provider of intelligent, multichannel marketing solutions creating perfectly timed, personalized interactions across all online and off-line direct channels. Leveraging a team of marketing and technology experts and an ondemand marketing platform, ClickSquared develops and executes accountable acquisition, growth and loyalty programs to help build some of the world’s best known brands including ARAMARK, Boston Celtics, Cable One, Comcast, Dr. Pepper/7-Up, Four Seasons Hotels and Resorts, Grupo Posadas, Greyhound, Hawaii Visitors Bureau, HomeAway.com, Hyatt, Montage Resorts, Omni Hotels, Pleasant Holidays, Sirius, Starwood, Sovereign Bank, Thornburg Mortgage, Tuesday Morning and US Bank. For more information on ClickSquared visit the company’s web site at www.clicksquared.com.
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CONTACT:
Erin Keefe
Tier One Partners
617-512-9498
ekeefe@tieronepr.com
